nico

About nico

Nico uses his artistic skills and conceptual thinking to develop people’s ideas and to create and illustrate presentations. He studied at Stellenbosch University and has a doctoral degree in the field of adult education.

Author Archive | nico

Customer experience mapping: Own the moment and Take Five

Disney strongly focuses on creating magical customer experiences for visitors. Bruce Temkin, a customer experience expert, let me in on two of their secrets: Owning the moment and Take Five. Always know who owns the moment Scott Hudgins, vice-president of Customer Managed Relationships at The Walt Disney Company, states that “No one owns the customer, but someone always […]

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Innovation Canvas®: another way to look at issues and opportunities

The Innovation Canvas® forces a group of people to look through six frames at any issue, problem or innovation opportunity. The canvas focuses your attention through a triangle, circle, square, heart, diamond and step. It is simple to use, but very effective and clarifying. It helps to process information by forcing you to look at […]

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Innovating customer experience: We only have three customers

It is important for an innovative leader to remember that your company only has three customers: The ones buying from you now, the ones who bought from you in the past, and the ones who could buy from you in the future. Or as I like to call them, the alreadies, lefties and barelies. This […]

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The ABC email checklist

Just the other day, I was cornered by a woman who works for a partner organisation about an uncalled-for email that she had sent me. She wanted to know how someone as decent as me (well, she did not exactly say that) can be such a pig (she implied that) so as not to answer […]

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The A to Z of selling – How to sell more by saying less (Part 3 of 3)

This is the third part of an ABC that will help you create business-critical communication, improve your selling ability and increase your return of training investment.  Imagine how effective you’d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. […]

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The A to Z of selling – How to sell more by saying less (Part 2 of 3)

This is the second (of three) parts of 26 pointers that will help you create business-critical communication, improve your selling ability and increase your return of training investment.  Imagine how effective you’d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking […]

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The A to Z of selling – How to sell more by saying less (Part 1 of 3)

This ABC is 26 pointers (in three parts) that will help you create business-critical communication, improve your selling ability and increase your return of training investment.  Imagine how effective you’d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. […]

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6 tips to “go viral” with your message (Part 3 of 4)

If you want everyone to talk about you and your product, “go viral”! Viral content is spread around the internet through sharing, referrals and exposure to others. It is free advertising that reaches a huge number of prospective clients and could drive traffic to your website. Here is our third ABC list of tips on […]

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6 tips to “go viral” with your message (Part 4 of 4)

There is a freeway to reach large numbers of prospecting clients and it is called “going viral”. If you want people to talk about what you have to offer, create something that they would love to pass on to their contacts. Here is our final ABC list of tips on viral messages. Unexpected and unique […]

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7 tips to “go viral” with your message (Part 2 of 4)

Everyone seeks a video, blog post or news announcement that can “go viral”. Here are the next seven letters of my ABC of viral messages. When most people talk about “viral videos”, they usually refer to videos circulating on the internet and being watched by millions of people. Every advertiser’s dream. Hit the influencers You […]

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