Archive | March, 2011

Winemaking across the world (not so) bella Italia

Starting my career as winemaker, I’ve always considered it very important to be aware of what is happening in the rest of the wine world, and the best way to learn is to get your hands dirty. I’ve been fortunate to do two harvests in Bordeaux and then decided to expand my horizons: Next stop […]

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6 tips to “go viral” with your message (Part 3 of 4)

If you want everyone to talk about you and your product, “go viral”! Viral content is spread around the internet through sharing, referrals and exposure to others. It is free advertising that reaches a huge number of prospective clients and could drive traffic to your website. Here is our third ABC list of tips on […]

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6 tips to “go viral” with your message (Part 4 of 4)

There is a freeway to reach large numbers of prospecting clients and it is called “going viral”. If you want people to talk about what you have to offer, create something that they would love to pass on to their contacts. Here is our final ABC list of tips on viral messages. Unexpected and unique […]

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Do I care or do I manage?

Whether you are managing a company or a domestic worker, you sometimes need to stop and ask: Do I manage or do I care? After years of managing employee assistance programmes (counselling programmes) in companies, I have developed the following very simple model to help managers understand their role and set their boundaries. Do not […]

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Omeletto crowned with a Greek salad topping (Gluten-free)

A healthy Good Food Diet brunch special No better way to start your day! Enjoy a happy-looking omeletto (my fun name for this novel Mediterranean omelette). It is served in Spanish fashion: flat, not folded, and is crowned with a light, delicate Greek salad topping. There is an old saying worth taking seriously: “An omelette must never […]

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We manipulate conversations, as you know …

Research shows that we use various ways to manipulate conversations. If we learn to listen more closely, we will be able to distinguish between the real message and the loaded one – you know what I mean? Here are some of the ways in which we consciously or unconsciously stage-manage our conversations. Assuring expressions and […]

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Using SWOT to draft an achievable strategy

Setting personal and business objectives and having a strategy to get to these objectives are deemed as good practices to achieve success. But how does one make sure your strategy will get you the desired results? What is a strategy? A simple definition for strategy is a plan of action designed to achieve a particular […]

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