Archive | March, 2010

Being REMARKABLE: Taking a fresh look at your product or service

A product or service is remarkable when people make positive remarks about it. What can you or your company do to make your services or products remarkable? Gather the leadership of your company around a table and compare what you are doing with the mindset of people who produce remarkable stuff. Or take some quiet […]

Read full story Comments { 0 }

Reading your clients by using the Q4 Marketing Model: Unpacking the Storming Bulldozers

This is the first in a series of four articles on how to read your clients by using the Q4 Model. First, you need to know whether you are dealing with a Storming Bulldozer, a Moaning Shark, a Pleaser Goody Two Shoes or a Grounded Grower. Next, you need to determine the best way to […]

Read full story Comments { 0 }

Terroir: a sense of place

Location, location, location. Could it be that the three most important factors you have to consider before investing in property could have value when purchasing your next bottle of wine? The French came up with a term that was supposed to explain the concept, but managed to confuse us all. They call it terroir. It […]

Read full story Comments { 0 }

Are you hitting your client’s sweet spot?

In sport a sweet spot is “something that embodies the best or most effective of a thing, often a spot on a bat or racquet. It is usually the most productive spot and the one that is striven for, because of a combination of qualities”. How are you meeting your client’s sweet spot? What is […]

Read full story Comments { 0 }

Why do we talk about the weather?

“Lovely weather, isn’t it?” And so the conversation started … The weather is a conversation helper in social situations the world over. Why is this? It’s a safe topic Universally, the weather is probably the safest ice-breaker to avoid conversation droughts. Yet, Oscar Wilde said: “Conversation about the weather is the last refuge of the […]

Read full story Comments { 0 }

Fresh Rosa Tomato and Tuna Pasta

(from the Good Food Diet) Arrive home at 6 pm. Dinner on the table at 6.30 pm. Tuck into a fully balanced meal-in-a-bowl – packed with protein, carbohydrates, good oils plus lots of essential vitamins and minerals. Does this sound too good to be true? Not if you make this quick and colourful pasta crammed […]

Read full story Comments { 0 }