Writing

Taking a closer look at the colour red

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The names of colours have always fascinated me. Not the names of the colours in the rainbow – like red or blue – but the names of red and blue when used to describe the colour of lipstick, paint, cars or even qualities. Think Jazz Red lip gloss, a Volcano Red car, Signal Red paint or red-hot potato chips. Who are the people that come up with these names? What do these descriptive words say about the way we experience colour?

How to write a bio for your business

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A biography – also called a bio – is basically a short CV to give your target audience an instant overview of you and your business. You need a bio to give to prospective clients, to put in a proposal, application or conference brochure, or to post on LinkedIn or a website. It can make or break you in 10 seconds flat. Here’s what you need to know about writing a bio.

What does your business card say about you?

Printed business cards are still important – even in a world flooded with electronic communication. When you are giving someone a well-designed business card, you are saying: “I’m real and my business is real. Because I respect myself and I respect you as a client or colleague, I’ve put in some effort to make my business card special.”

How long does it take you to say hi or goodbye?

There’s a saying that, after a good get-together, Afrikaans people greet without going while English people go without greeting. Some people take ages to say goodbye while others are so brief that they come across as bad-mannered. What does the way in which we greet say about us and our culture?